Khaled Elfakharany
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PATA eCommerce Platform - Wholesale Expansion

PATA Group
Jun 2017 - Jun 2018
Team of 2
Overview

The PATA eCommerce Platform was developed for PATA Group, the parent company of CatchSmart, to digitally transform their timber manufacturing wholesale business. Previously limited to exports to North Korea and the United States, the platform enabled significant expansion to multiple new international markets. Built with React Native for cross-platform mobile deployment, the solution streamlined B2B wholesale processes and opened new revenue channels for the Latvian timber manufacturer.

Problem Solved

Traditional timber wholesale business was limited to manual processes and restricted export markets, constraining growth potential

My Role: Mobile Developer
  • Developed cross-platform mobile eCommerce application using React Native
  • Built B2B wholesale ordering functionality for international buyers
  • Implemented product catalog and inventory management features
  • Integrated multi-market support for international expansion
  • Deployed application for both iOS and Android platforms
Key Outcomes
  • Expanded timber wholesale exports beyond original North Korea and US markets
  • Enabled multiple new international export locations through mobile platform
  • Streamlined B2B wholesale business processes via digital transformation
  • Delivered cross-platform React Native application for iOS and Android
  • Contributed to significant business growth for PATA Group timber operations

Scale

  • Expanded from 2 export markets to multiple international locations

Technology Stack

Primary Technologies
React NativeJavaScript
Secondary Technologies
Product catalog systemsOrder managementInventory integration
Infrastructure
iOS App StoreGoogle Play Store
Tools
XcodeAndroid StudioGit
Challenges & Solutions
Domain

Challenge

Understanding B2B wholesale requirements for timber manufacturing industry

Solution

Worked closely with PATA Group to understand wholesale buyer needs, order workflows, and international trade requirements

Impact

Built platform that accurately reflected timber industry wholesale processes

Technical

Challenge

Building eCommerce platform for international markets with varying requirements

Solution

Implemented flexible multi-market support with configurable pricing, currencies, and regional features

Impact

Successfully launched in multiple new international markets

The Story

Situation

PATA Group, a Latvian timber manufacturer and parent company of CatchSmart, had traditionally limited export operations to North Korea and the United States. The wholesale business relied on manual processes that constrained growth and market expansion. The company recognized the need for digital transformation to reach new international markets.

Task

Khaled was tasked with developing a mobile eCommerce platform that would enable PATA Group to expand their timber wholesale business to multiple new international markets while streamlining B2B ordering processes.

Action

Using React Native for cross-platform development, a mobile application was built that provided wholesale buyers with product catalog access, ordering capabilities, and account management. The platform was designed with flexibility for multiple markets, supporting different pricing structures and regional requirements. Close collaboration with PATA Group ensured the platform accurately reflected timber industry wholesale workflows.

Result

The platform successfully launched on both iOS and Android, enabling PATA Group to expand their timber wholesale exports to multiple new international locations beyond the original North Korea and US markets. The digital transformation streamlined B2B processes and opened new revenue channels for the traditional timber manufacturing business.

What I Learned

Technical

  • React Native cross-platform development
  • B2B eCommerce platform architecture
  • International trade and multi-market support
  • Mobile app deployment for multiple platforms

Soft Skills

  • Understanding industrial business requirements
  • Working within parent company structure
  • Cross-functional collaboration

Key Insights

  • 💡 Digital transformation can dramatically expand traditional business reach
  • 💡 Mobile platforms enable B2B relationships that were previously limited by geography